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NORU

Branding
An out of focus curtain with patternAn out of focus curtain with pattern
About the project

Beauty is about being comfortable in your own skin

"NORU’s is rooted in the belief that true beauty emerges from balance and well-being. With a commitment to minimalism, we curate an environment where elegance meets simplicity, where each individual's natural radiance is enhanced. Our holistic approach prioritizes not only outer beauty but also inner harmony, offering a sanctuary for self-care, rejuvenation, and self-expression. We celebrate diversity and promote authenticity, valuing each client's unique journey. Our team's expertise and dedication ensure that every experience at our clinic is a journey towards empowerment, confidence, and timeless allure."

A NORU logotype grid
A composition of stationary materials including a business card and registration form
The challenge

Harmonizing elegance and wellness

Neutral Palette: Employing a refined color palette of soft neutrals to create a serene and timeless atmosphere.

Clean Lines: Embracing clean and sleek lines in furniture, fixtures, and décor to maintain a sense of minimalism while exuding luxury.

Natural Materials: Incorporating natural and high-quality materials like stone, wood, and glass to infuse an element of understated opulence.

Strategic Lighting: Utilizing ambient and accent lighting to create a warm and inviting ambiance, highlighting key areas like treatment spaces and displays.

Open Space: Opting for an open layout that fosters a sense of spaciousness, allowing clients to move freely and feel at ease.

Artful Details: Introducing carefully curated artwork, sculptures, or decorative pieces that add a touch of personality while maintaining the overall clean aesthetic.

A NORU stamp
A Noru business card on a white textile
Noru tagline saying "Empowering your beauty journey, inside and out."
A composition of three NORU icons and explanantions
The solution

Beauty is power

In this transformative project, we embarked on the creation of NORU’s visionary wellness clinic, a space that seamlessly unites elegance and well-being. By weaving the threads of minimalism and sophistication, we curated an environment where individuals' inherent beauty is both celebrated and elevated. Our design harmoniously marries inner and outer wellness, manifesting as a sanctuary of self-care and rejuvenation, fostering diversity, authenticity, and empowerment. Every element is meticulously crafted to guide visitors on a journey towards timeless allure, confidence, and self-expression, embodying NORU’s philosophy of holistic transformation.

A NORU logotype on top of an image of a well

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