With a strong emphasis on supporting emerging artists, Sofia Ilyas established RISE to provide a platform for fresh talent to flourish and make their mark.
Through her PR and marketing agency FLOAT, Sofia has led creative and innovative campaigns for artists and brands.
When tasked with creating a website for RISE, our goal was to develop a visually appealing and user-friendly online platform that would reflect the energetic nature of the brand while maintaining a minimalistic design aesthetic. We understood that the website would serve as a crucial touchpoint for users, providing them with information about RISE and its offerings, so it was essential to craft an engaging and memorable digital experience.
Throughout the design process, we collaborated closely with the RISE team, incorporating their feedback and aligning our creative decisions with their vision for the brand. By leveraging our expertise in web design and branding, we successfully brought RISE's energetic yet minimalistic website to life, providing them with a powerful online presence that effectively communicates their brand values and engages their target audience.